Link Building - A Linking Experiment Gone Awry?

I am fanatical about testing and specifically about testing my marketing and one of the tests I am currently running is on getting people from a few key, related industries, to exchange links with me. Though some people will suggest the Link building Services and the services to buy high PR links for this.

This is basically what I am doing. I put out marketing to find people that would like to work with my clients that are not directly competing with me. An example would be a tiny ad on my homepage that says "Add Your Business, Service or Product To My Local Resource Directory". Then, I explain that my clients would benefit from having a great list of local providers and I'd be willing to list them there if they also linked to my website from their website. It is a pretty typical link exchange request.

I was talking to a business associate of mine that was looking for ways to network and get more referral business from a certain industry. I told him about what I was doing and how he could, with some very small modifications, set up a similar program to build a referral network. They key, and what many business owners miss, is that you do need to actively market this exchange just as if you were marketing a product for sale. Fail to market it and you'll fail to make a sale (in this case the sale is exchanging links).

In fact, I look at so similarly to how I look at making a sale, I actually track conversion rates on a squeeze page to get more information about exchanging links (and even blog about that, but that's a topic for another day). You can, and I believe should, actively be doing something very similar in your business and to promote link building on your business website.

About the Author:

The author have been into Link Building Services for a healthy amount of time and hence shared some of their experince thorough this article.